Jameson Urban Routes is an annual musical extravaganza that electrifies the vibrant streets of Lisbon, celebrating the heartbeat of urban culture and music. Dedicated to showcasing the pulsating rhythm of city life, the festival's branding and visual identity are meticulously crafted to encapsulate the essence of Lisbon's urban landscape.

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Drawing inspiration from the dynamic elements of the city, the branding palette reflects the kaleidoscope of colors found within Lisbon's bustling streets. From the rich hues of historic buildings to the vibrant graffiti adorning alleyways, each shade embodies the eclectic energy of urban life.