EMAS
Services
Graphic Design
Client
MTV (PT)
Project
Emas
Services
Graphic Design Motion Digital Design
Year
2018
As Head of Design, I developed the complete visual identity for the Best Portuguese Act campaign of the MTV European Music Awards, held in Bilbao in 2018.
As Head of Design, I developed the complete visual identity for the Best Portuguese Act campaign of the MTV European Music Awards, held in Bilbao in 2018.
The creative direction was built around the vibrant and rebellious energy of the MTV brand, mixing bold color blocks, urban textures, and dynamic compositions that evoke movement, music, and youth culture. The visual system was designed to stand out across multiple platforms, from digital and social media to on-air and event communication, ensuring a strong, consistent impact.
The creative direction was built around the vibrant and rebellious energy of the MTV brand, mixing bold color blocks, urban textures, and dynamic compositions that evoke movement, music, and youth culture. The visual system was designed to stand out across multiple platforms, from digital and social media to on-air and event communication, ensuring a strong, consistent impact.
Each element of the campaign was crafted to capture the raw individuality of the nominated artists while maintaining the unmistakable visual rhythm of MTV.
Each element of the campaign was crafted to capture the raw individuality of the nominated artists while maintaining the unmistakable visual rhythm of MTV.
