Jameson Urban Routes
Services
Art Direction
Client
Jameson Irish Whiskey (PT)
Project
Studio Atlas
Services
Branding Graphic Design
Year
2018
The identity for Jameson Urban Routes was inspired by the city of Lisbon particularly the colors drawn from its surrounding suburbs and the dynamic lines of the iconic tram that shape both the skies and the streets. The typographic movement reflects the visual rhythm felt when a tram arrives or passes through, translating that urban energy into a graphic language that captures the city’s pulse.
The identity for Jameson Urban Routes was inspired by the city of Lisbon particularly the colors drawn from its surrounding suburbs and the dynamic lines of the iconic tram that shape both the skies and the streets. The typographic movement reflects the visual rhythm felt when a tram arrives or passes through, translating that urban energy into a graphic language that captures the city’s pulse.
Beyond its visual form, the identity celebrates Lisbon’s cultural landscape a meeting point between tradition and experimentation. The chromatic contrasts evoke the city’s layered identity.
Beyond its visual form, the identity celebrates Lisbon’s cultural landscape a meeting point between tradition and experimentation. The chromatic contrasts evoke the city’s layered identity.
The design embraces imperfection as a symbol of authenticity, echoing the raw, spontaneous energy of live music and urban life.
The design embraces imperfection as a symbol of authenticity, echoing the raw, spontaneous energy of live music and urban life.
