Mercedes-Benz
Services
Visual Identity
Client
Marques LDA.
Project
Visual Identity
Services
Visual Identity | Graphic Design
Year
2025
More than an automotive brand, Mercedes-Benz stands as a symbol of heritage. The project was born from the idea that every vehicle carries stories passed down from generation to generation, childhood memories, family road trips, the image of a father behind the wheel. The brand becomes an emotional bridge that connects time, memory, and legacy.
More than an automotive brand, Mercedes-Benz stands as a symbol of heritage. The project was born from the idea that every vehicle carries stories passed down from generation to generation, childhood memories, family road trips, the image of a father behind the wheel. The brand becomes an emotional bridge that connects time, memory, and legacy.
The stand was designed as a meeting point between past and future where design and emotion coexist. Pure lines, refined materials, and interactive technology create a space that reinforces Mercedes-Benz’s timeless bond with its audience. Every detail, from lighting to spatial composition, was crafted to embody the continuity of the Mercedes experience: innovation that does not erase memory but extends it.
The stand was designed as a meeting point between past and future where design and emotion coexist. Pure lines, refined materials, and interactive technology create a space that reinforces Mercedes-Benz’s timeless bond with its audience. Every detail, from lighting to spatial composition, was crafted to embody the continuity of the Mercedes experience: innovation that does not erase memory but extends it.
The stand invites the sharing of stories. It celebrates the passage of time and the strength of family legacy, turning luxury into a dialogue between generations. A visual narrative where driving becomes a gesture of continuity.
The stand invites the sharing of stories. It celebrates the passage of time and the strength of family legacy, turning luxury into a dialogue between generations. A visual narrative where driving becomes a gesture of continuity.
