Watch & Learn
Services
Branding
Client
Samsung (PT)
Project
Branding | Graphic Design
Services
Branding and Graphic Design
Year
2024
The visual identity follows the campaign’s didactic nature: dynamic, optimistic, and rhythmically structured to reflect the pulse of time and learning. The shapes and color system (bold orange and deep black) evoke both energy and clarity, a visual metaphor for how the watch empowers users to take control of their routines.
The visual identity follows the campaign’s didactic nature: dynamic, optimistic, and rhythmically structured to reflect the pulse of time and learning. The shapes and color system (bold orange and deep black) evoke both energy and clarity, a visual metaphor for how the watch empowers users to take control of their routines.
The typography and emblematic bursts suggest movement and discovery, reinforcing the idea that technology, when understood, becomes intuitive and empowering.
The typography and emblematic bursts suggest movement and discovery, reinforcing the idea that technology, when understood, becomes intuitive and empowering.
This project was officially published across Samsung Portugal’s social media channels.
This project was officially published across Samsung Portugal’s social media channels.
